Celebrating shared values of integrity, quality and optimism. Ralph Lauren and Wimbledon – the perfect match.
An assembly of characters from the world of sport, dance and gaming – the campaign explored the virtues of competition, respect and fair play.
The campaign flooded London in a blanket media buy, with key placements using video, stills and dynamic branding.
A portfolio of medium format photography and profile films for social brought our characters to life in a world of refined visuals.
Photography by James Harvey-Kelly
Film by Jacopo Maria Cinti
A campaign platform that celebrates the shared values of elegance, authenticity and distinction.
A suite of stylized spectator and ball-person video assets drove paid and social media.
Completed at Ralph Lauren
Photography by Ben Weller
Cinematography by Matthew Smith