Tapping directly into our iconic North-Eastern USA brand codes, we created a super season of content that feels timeless and nostalgic, inviting our audience to remember why they fell in love with Ralph Lauren.
Inspired by fall in Connecticut, Dan Martensen captured timeless brand icon product on medium format.
Emmanual Monsalve shot a portfolio of images that define the spirit of Autumnal New England. The recurring cast drove continuity through the season.
Bespoke social content pillars editorialize the collection with vertically shot videos for use across Instagram & Tik Tok.
Photography by Dan Martensen & Emanuel Monsalve
Film directed by Terence Connors