The long running Global Citizens campaign brought real-world travelers from a host of different disciplines to celebrate a truly innovative brand position
Luxurious product & portrait imagery elevated the brand above its origins; from luggage to lifestyle
Casting always found innovators in any field and united them in beautiful travel inspired locations
From Los Angeles to Barcelona, the influencers were truly international characters: American, Korean, Swiss and British
Completed at YARD NYC
Photography by
John Balsom
Tom Craig
Gentl & Hyres