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Ralph Lauren: Pink Pony

ICONIC PHILANTHROPY

ICONIC PHILANTHROPY

An ongoing portfolio of campaigns content and messaging dedicated to Ralph Lauren’s commitment to cancer research.

16 SHADES OF PINK

Working with Found Studio we developed an evergreen band asset in CGI showing the craft and detail found in our central pony embroidery.

 A sensitive, artful visual language helps elevate donation product and highlight craft & quality.

A sensitive, artful visual language helps elevate donation product and highlight craft & quality.

PINK PONY 20th ANNIVERSARY

PINK PONY 20th ANNIVERSARY

In a timely period, the Ralph Lauren cancer awareness campaign highlighted a global network of cancer survivors and healthcare workers.

 The campaign activated the notion of a shared language of love against cancer, bringing to life key product graphics as part of the campaign.

The campaign activated the notion of a shared language of love against cancer, bringing to life key product graphics as part of the campaign.

A long form film explored a global network of cancer survivors and thrivers, with remotely captured interviews woven together with an in person shoot. The simple theme was Love, in the face of cancer.

 A full suite of video driven executions filled media placements, from organic & paid social to animated outdoor screens.

A full suite of video driven executions filled media placements, from organic & paid social to animated outdoor screens.

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SOCIAL FIRST

SOCIAL FIRST

We interviewed a cast of characters all touched by cancer and developed a galaxy of social content around their voices. From emotional storytelling to cancer advice and encouragement, real people became the stars of the campaign.

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CREDITS

CREDITS

CGI by Found Studio
Photography by Joel Griffith & Blair Getz Mezibov
Still Life photography by Kate Mathis
Cinematography by Marcus Burnett & Theo Stanley