TOGETHER IN PINK
October 2018 saw an integrated revamp of Ralph Lauren’s Pink Pony cancer awareness initiative. Communications were all based on an open source ‘fill in the blank’ platform that invited cancer survivors, influencers and the social audience to join the conversation around cancer.
We interviewed a cast of characters all touched by cancer and developed a galaxy of social content around their voices. From emotional storytelling to cancer advice and encouragement, real people became the stars of the campaign.
STYLISH IN PINK
Alongside social, the fashion collection was captured in photography by Joel Griffith and ran in multiple pro bono media placements – from Rolling Stone to The New York Times