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Ralph Lauren: Pink Pony

TOGETHER IN PINK

TOGETHER IN PINK

October 2018 saw an integrated revamp of Ralph Lauren’s Pink Pony cancer awareness initiative. Communications were all based on an open source ‘fill in the blank’ platform that invited cancer survivors, influencers and the social audience to join the conversation around cancer.

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SOCIAL FIRST

SOCIAL FIRST

We interviewed a cast of characters all touched by cancer and developed a galaxy of social content around their voices. From emotional storytelling to cancer advice and encouragement, real people became the stars of the campaign.

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STYLISH IN PINK

STYLISH IN PINK

Alongside social, the fashion collection was captured in photography by Joel Griffith and ran in multiple pro bono media placements – from Rolling Stone to The New York Times

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